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The original 'It Girl' invented charisma before it had a name.
TMDB
69
Rotten Tomatoes
88
Audience Score
81
Watch(US)

It (1927)

jazz-age feversilent film sassflapper rebellion

Overview

ComedyRomance

A flapper shopgirl woos her rich boss with animal magnetism -- the captivating personal quality otherwise known as "it."

Flag of USUS
Content warning
silent filmreporterdepartment storenewspaper reportercharismahot dogit girlcaptivatingshopgirldepartment store owner
class mobilityperformance of selffemale desirecelebrity culture origins

Standout Aspects

Acting

Clara Bow's eyes do ALL the talking.

Costume

Flapper fashion that still slaps.

Production

Macy's department store as character.

Best for:Solo: Perfect 72-minute vintage escape with coffee.·Date Night: Charming, zero-commitment window into roaring twenties.·Rewatch: Spot new micro-expressions each time.
C

Director

Clarence G. Badger

ReleasedFeb 5, 1927
Runtime1h 12m
StatusReleased

Vibe

Pacefast
Intensitymedium
Tonelight
Feellight
Paramount Pictures

Top Cast

Clara Bow

Clara Bow

Betty Lou Spence

Antonio Moreno

Antonio Moreno

Cyrus Waltham Jr.

William Austin

William Austin

Monty Montgomery

Priscilla Bonner

Priscilla Bonner

Molly

Jacqueline Gadsden

Jacqueline Gadsden

Adela Van Norman

Julia Swayne Gordon

Julia Swayne Gordon

Mrs. Van Norman

Elinor Glyn

Elinor Glyn

Madame Elinor Glyn

Elmo Billings

Elmo Billings

Office Boy (uncredited)

Lloyd Corrigan

Lloyd Corrigan

Yacht Cabin Boy (uncredited)

Eleanor Lawson

Eleanor Lawson

First Welfare Worker (uncredited)

Rose Tapley

Rose Tapley

Second Welfare Worker (uncredited)

Dorothy Tree

Dorothy Tree

Waltham Employee (uncredited)

Gary Cooper

Gary Cooper

Newspaper Reporter (uncredited)

Ask about It

Opens AI chat

Deep Dive

Trivia, insights & behind the scenes

Cultural

Elinor Glyn, who coined 'It,' appears in a cameo—she basically certified Clara Bow's it-ness on screen.

Trivia

This film made 'It Girl' enter permanent slang; Bow spent her life trying to escape the label.

YouTube

It | Official Movie Trailer | CELEBRI

It | Official Movie Trailer | CELEBRI

Gallery

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