Your dead relatives are worth billions — and Silicon Valley knows it.
“Data Mining the Deceased” prods the industry behind the exponential intensity in genealogy. What are the motivations of the key players and how are their ambitions affecting the millions of North Americans who are searching for answers?
Writing
Tight investigative arc that builds genuine dread about 'free' services.
Direction
Creet's patient unmasking of cheerful corporate language.
Director
Julia Creet
Trivia, insights & behind the scenes
The documentary exposes how Ancestry.com's 15 million user database became a goldmine after its 2012 sale to a European private equity firm, with zero user consent for the transfer.
Creet reveals the Mormon church's massive genealogical archives weren't humanitarian — they enable posthumous baptisms, making the dead retroactively Mormon. Your ancestors may already be claimed.
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