The 90s called—they want their toxic hustle culture back, with interest.
Rise and fall of Jari Sarasvuo, as he transforms from a media person to business training guru during the crazy years of the 1990s and 2000s, just before the financial crash.
Acting
Nousiainen's terrifying commitment to motivational-speaker physicality.
Production
Period-perfect Nokia-era aesthetics and conference room hellscapes.
Director
Tuukka Temonen
Trivia, insights & behind the scenes
Sarasvuo was a real Finnish media figure whose 'Trainer' seminars became 90s cultural shorthand for aggressive self-optimization.
Director Temonen cast his own son as young Jari, making the film's obsession with inherited masculine performance weirdly meta.
FI
