A millennial has to deal with the unexpected consequences of swiping himself on a dating app.
Direction
Joseph Kahn packs more ideas in 4 minutes than most features.
Editing
Rapid-fire cuts mirror the ADHD of app-swiping itself.
Director
Joseph Kahn
Trivia, insights & behind the scenes
Joseph Kahn directed this between Taylor Swift music videos—his commercial eye for millennial aesthetics is unmistakable.
Released at peak Tinder saturation (2017), it predicted the 'dating app fatigue' discourse that dominated late-2010s culture.
US
