A beer commercial so extra it became a full-blown political thriller. No, really.
The president of an African country decrees that the arms budget will be diverted in to the Water for All project. Journalist Michael Power discovers a coup set by the arms dealers.
Acting
Richard Mofe-Damijo brings actual gravitas to a beer mascot movie
Production
Guinness poured $10M into this—the most expensive Nigerian film until 2016
Writing
Somehow makes water infrastructure policy genuinely tense
Director
Jason Xenopoulos
Trivia, insights & behind the scenes
This began as a 2001 Guinness Nigeria campaign; 'Michael Power' became so popular the character starred in ads until 2015. The film was part of a $10M marketing push to dominate African beer markets.
Director Jason Xenopoulos later admitted the producers wanted 'a black James Bond who drinks stout'—the resulting tonal whiplash between serious political thriller and product placement is accidental cult cinema gold.
ZA
GB
