Swedish documentary film on consumerism and globalization, created by director Erik Gandini and editor Johan Söderberg. It looks at the arguments for capitalism and technology, such as greater efficiency, more time and less work, and argues that these are not being fulfilled, and they never will be. The film leans towards anarcho-primitivist ideology and argues for "a simple and fulfilling life".
Editing
Rapid-fire montage that weaponizes advertising against itself.
Direction
Gandini's surgical precision in making you hate what you love.
Production
Ballmer's sweaty developer dance as capitalist horror imagery.
Director
Erik Gandini
Trivia, insights & behind the scenes
Released the same year as 'The Corporation,' this was peak early-2000s anti-globalization cinema—before social media made every critique feel performative.
Kalle Lasn's Adbusters appearance predates Occupy Wall Street by eight years; the magazine literally published the original OWS poster.
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