In America, size matters. The bigger you are, the more power you have, especially in the business world. Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate the industry.
Writing
Baron's insider access lets her eviscerate with credibility.
Production
Cramped 2009 aesthetics add accidental period charm.
Editing
Punchy pacing keeps economic policy surprisingly drinkable.
Director
Anat Baron
Trivia, insights & behind the scenes
Baron was a former Mike's Hard Lemonade executive, giving her rare access—and credibility—to critique the industry she escaped.
The film's 2009 release preceded the true craft beer explosion; many 'underdogs' shown became multimillion-dollar acquisitions within five years.
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