A bunch of Gen Z kids vs. Big Soda — and somehow you're rooting for taxes?
Christian Garcia, a fiercely dedicated Latino political organizer, leads a team of young people mobilizing their community for a soda tax. Tested during their fight for the right to vote, the young recruits dare to beat back the goliath soda industry and ignite a youth-powered movement for health equity and justice.
Direction
De Michiel lets organizers speak, not explain
Editing
Tight runtime respects your time AND their hustle
Director
Helen De Michiel
Trivia, insights & behind the scenes
Soda taxes have passed in Berkeley, Philadelphia, and Mexico — each sparking identical industry playbook: 'grocery tax' fear campaigns and astroturf 'grassroots' opposition.
The film captures a rare window: pre-2020 youth organizing before 'Gen Z activist' became a LinkedIn identity. These kids didn't know they'd be a trend.
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