A 9-minute sugar high that asks: what if banality was beautiful?
An art film by Per Arnoldi about a wide range of things with redundant, non-functional ornamentation and banal beauty: Cakes, candies, lollipops, mechanical toys, slot machines, paper hats, masks, noses, fireworks, streamers, artificial flowers, pranks, flags and much more more. It is terrific that such ornate things are produced, on top of that by machine, and add appetizing and purchase-promoting properties to them. And in terms of beauty, this very banality can be accepted as fully as anything else. (DFI)
Cinematography
Glossy close-ups that make plastic look edible.
Production
Chaotic assemblage of manufactured happiness.
Director
Per Arnoldi
Trivia, insights & behind the scenes
Made during Denmark's experimental film boom, when directors questioned if industrial objects could carry artistic weight.
Arnoldi's thesis—that machines creating 'appetizing' things is itself beautiful—feels eerily predictive of Instagram culture.
DK
