

The lamest girl in class starts a fashion empire. Chaos? Obviously. Growth? Surprisingly.
23 minSeason 1 • Episode 10
Latest“DASADA is a drama set on an all-girls’ highschool. Days went by with nothing worthy of note going on – until the class’ resident most ‘dasai’ (lame) girl kick-started a fashion line brand called ‘DASADA’. A story of friendship and chasing after one’s dream.
Acting
Hinatazaka46 members bring authentic idol-underdog chemistry.
Costume
The actual DASADA brand pieces—meta fashion marketing genius.
Writing
Akimoto's sharp ear for teen girl dialogue and dynamics.
Trivia, insights & behind the scenes
Dasada launched as a real fashion brand—episodes doubled as extended commercials, blurring drama and marketing so shamelessly it circles back to art.
Yasushi Akimoto created this specifically for Hinatazaka46, making it essentially a 10-episode music video origin story disguised as television.