The lamest girl in class starts a fashion empire. Chaos? Obviously. Growth? Surprisingly.
23 minSeason 1 • Episode 10
Latest“DASADA is a drama set on an all-girls’ highschool. Days went by with nothing worthy of note going on – until the class’ resident most ‘dasai’ (lame) girl kick-started a fashion line brand called ‘DASADA’. A story of friendship and chasing after one’s dream.
Acting
Hinatazaka46 members bring authentic idol-underdog chemistry.
Costume
The actual DASADA brand pieces—meta fashion marketing genius.
Writing
Akimoto's sharp ear for teen girl dialogue and dynamics.
Creator
Yasushi Akimoto
Nao Kosaka
Sada Yuria
Miho Watanabe
Shinohara Saori
Kyoko Saito
Ogawara Makoto
Shiho Kato
Takata Serena
Mirei Sasaki
Okada Ichigo
Kumi Sasaki
Tachibana Yuriko
Suzuka Tomita
Hataya Nanao
Sarina Ushio
Ogiwara Miki
Akari Nibu
Harusawa Kurumi
Konoka Matsuda
Ochoko
Mei Higashimura
Guinomi
Hina Kawata
FACTORY - トックリン
Miku Kanemura
古岡 五月
Hinano Kamimura
五反田 すみれ
Ayaka Takamoto
Mahopoyo
Trivia, insights & behind the scenes
Dasada launched as a real fashion brand—episodes doubled as extended commercials, blurring drama and marketing so shamelessly it circles back to art.
Yasushi Akimoto created this specifically for Hinatazaka46, making it essentially a 10-episode music video origin story disguised as television.
JP
