67 minSeason 12 • Episode 10
LatestWealthy businessman Joe Sealey swaps his luxurious home in Wilmslow, Cheshire, for the rented three-bedroom house of Widnes single mum Steph and her two daughters. Steph works up to six days a week from home selling holidays she can only dream of, but despite being brilliant at her job struggles to make ends meet. In an emotional programme, living on a budget reminds Joe of the dad he lost as a young man, and when Steph discovers Joe is launching a new range of donuts, she is roped into a board-level sales meeting with unbelievable results.
Two families from completely opposite ends of the financial spectrum and class divide swap homes, budgets and social status for seven days to discover how the other side lives.
Writing
Narrative arcs that reality TV rarely earns.
Production
Genuine emotional moments in manufactured situations.
Creator
Claire Collinson-Jones
Trivia, insights & behind the scenes
The series accidentally became a document of post-Brexit Britain's economic anxiety, airing as food bank usage spiked nationwide.
Several wealthy participants later admitted the experience permanently altered their charitable giving — though critics note the show rarely follows up on long-term impact.
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