Cracking the Colour Code (2009)

The Power of Colour

In this episode we look at the fascinating power of colour from ancient ritualistic uses of colour through to its use of modern marketeers. Along the way we delve into the work of anthropologists, scientists and designers to explore what is myth and what is truth about the power of colour. How much is known about the hold colour has on us? How does colour affect us emotionally, physically and mentally?