18 years of British morning chaos: GMTV was the hungover uncle of breakfast TV.
Season 18 • Episode 248
LatestGMTV is the name of the national Channel 3 breakfast television contractor/licensee, broadcasting in the United Kingdom from 1 January 1993 to 3 September 2010. It became a wholly owned subsidiary of ITV plc in November 2009. Shortly after, ITV plc announced the programme would end. The final edition of GMTV was broadcast on 3 September 2010.
Production
That garish orange and purple set — peak '90s visual assault.
Acting
Eamonn Holmes' permanently disappointed facial expressions.
Trivia, insights & behind the scenes
GMTV's iconic 'The More You See It' jingle was composed by David Dundas, who also wrote the 1976 novelty hit 'Jeans On' — yes, really.
The show pioneered the 'sofa of doom' format where politicians were forced to answer questions while children screamed in the background, accidentally inventing hostile interview techniques later perfected elsewhere.
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