Name: Okaimono Panda!
Genre: Animation
Released: 2024-11-06
Cast: Ikue Otani, NEEKO, Yuria Kozuki, Ayumu Murase

Rakuten's shopping mascot has 3-minute existential crises in supermarkets. Chaos? Obviously. Therapy? Also yes.

Mini Series

Watch

Retail therapy gone wrongChaotic good energySnack-sized serotonin

Latest Episode

3 min

Season 1 • Episode 20

Latest

Last Episode

Mar 26, 2025

Overview

Animation

Okaimono Panda loves shopping, but always manages to find himself in strange situations along the way! Come along with Okaimono Panda and his friends Little Panda, Puchomaru the robot, and Mugi the cat as they embark on adventures and explore new things. Sometimes things might be difficult, but they're always better with friends. This animation was developed by Shinei Animation to celebrate Okaimono Panda's 11th Anniversary as Rakuten's mascot.

JP Japanese

Content warning

anime anthropomorphism slice of life panda shopping mascot shopping spree

Consumerism as adventureFriendship through failureFinding joy in mundanity

Standout Aspects

Production

Shin-Ei Animation elevating corporate propaganda to art.

Best for:Solo·Binge

First AiredNov 6, 2024

StatusEnded

Vibe

Pacefast

Intensitylow

Tonelight

Feellight

Seasons1·Episodes21

Top Cast

Ikue Otani

Okaimono Panda (voice)

NEEKO

Kopanda (voice)

Yuria Kozuki

Mugi (voice)

Ayumu Murase

Puchomaru (voice)

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Deep Dive

Trivia, insights & behind the scenes

Cultural

Okaimono Panda debuted in 2013 as Rakuten's mascot, making this anniversary series part of Japan's massive 'yuru-chara' (loose character) phenomenon where aggressively cute corporate mascots dominate culture.

Trivia

Shin-Ei Animation, the studio behind Doraemon and Crayon Shin-chan, lending prestige production values to 3-minute e-commerce ads is either artistic integrity or the most elaborate Super Bowl commercial ever greenlit.

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