

6.059 minSeason 20 • Episode 12
LatestIt's week 12, and the finalists must launch their businesses to a roomful of industry experts before Lord Sugar finally decides who will become his next business partner.
British version of the reality competitions series that sees young entrepreneurs compete in several business tasks, attempting to survive the weekly firings in order to become the business partner of one of the most successful businessmen.
Production
That iconic glass boardroom screams power
Editing
Dramatic strings over spreadsheet drama
Creator
Mark Burnett
Trivia, insights & behind the scenes
The show transformed Alan Sugar from 'that Amstrad guy' to national treasure, accidentally predicting Britain's obsession with entrepreneurial hustle culture years before LinkedIn existed.
The 'You're fired!' catchphrase was almost 'You're sacked!' until producers worried about class connotations—Sugar's working-class East End roots vs. corporate boardroom language.