Season 7 • Episode 9
LatestThe Dinah Shore Chevy Show is an American variety series hosted by Dinah Shore, and broadcast on NBC from October 1956 to June 1963. The series was sponsored by the Chevrolet Motor Division of General Motors and its theme song, sung by Shore, was "See the U.S.A. in Your Chevrolet", which continued to be used in Chevrolet advertising for several more years after the cancellation of the show.
Production
Sponsor integration so seamless it's practically performance art.
Costume
Dinah's wardrobe: where housewife met Hollywood glamour.
Trivia, insights & behind the scenes
The show essentially invented the modern infomercial format — entertainment as vehicle for product worship, literally.
Dinah Shore's 'See the U.S.A.' jingle outlived the series by decades, becoming one of advertising's most persistent earworms.
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