Season 2 • Episode 12
LatestTHE LOX vs. Dipset
VERZUZ was introduced during the COVID-19 pandemic as a virtual DJ battle, with Timbaland and Swizz Beatz facing off in its first iteration through an Instagram Live broadcast in March 2020. VERZUZ was created by Grammy Award-winning record producers and entrepreneurs Timbaland and Swizz Beatz, that airs on Verzuz TV. It started as an American webcast series and the show was bought by Triller Network, and has became more than just hip-hop and R&B battles.
Production
DIY Instagram Live aesthetic that became iconic.
Sound
Two catalogs that shaped decades of radio.
Creators
Swizz Beatz, Timbaland
Trivia, insights & behind the scenes
The first Timbaland vs. Swizz battle crashed Instagram Live's servers — 20,000+ viewers broke the platform.
VERZUZ revived catalog artists' streaming numbers by 500%+ and proved legacy acts could dominate without new albums.
US
