A disgraced reporter weaponizes truth in the cutthroat PR trenches—redemption has a 38-episode deadline.
43 minSeason 1 • Episode 38
LatestA story revolving around the crises in the public relations industry and the people whose lives intertwine because of it. Lin Zhong Shuo switched from an entertainment reporter to work at a PR firm. Tasked with sensitive and difficult-to-handle situations, he manages to avert crisis by playing his cards right. He helps his boss face off against his toughest enemy. He left the entertainment industry after an incident wherein he misreported the news. Innocent people got hurt and he has been blaming himself. He tries to make amends and atone for the mistakes of the past. He has two important women in his life - Yuan Wei and Xu Wen Wen. Through his journey, he gradually comes to realize who he truly loves.
Acting
Huang Xiaoming's guilt-ridden intensity anchors every scene.
Writing
PR case-of-the-week format cleverly mirrors protagonist's inner journey.
Trivia, insights & behind the scenes
Huang Xiaoming reportedly took PR consulting sessions to understand crisis management authenticity.
The series reflects real 2020s China PR industry scandals, where celebrity reputation management became a billion-yuan battlefield.
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