Your ESG fund is lying to you, and this doc has the receipts.
In the face of the climate emergency, so-called "green" finance is multiplying ethical, sustainable, and ecological investments, often veiling outright deception. A biting investigation into the inner workings of a cynical system.
Direction
Tight 51-minute runtime wastes zero time on corporate BS.
Editing
Ruthless juxtaposition of green ads vs. dirty reality.
Director
Romain Girard
Trivia, insights & behind the scenes
The title's wordplay on 'lave plus blanc' (washes whiter) references a classic French detergent slogan, equating green finance to laundry detergent for dirty money.
Released during France's 2022 presidential campaign where Macron's climate record faced scrutiny, the film became ammunition for left-wing candidates attacking corporate environmentalism.
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