Jack Flex is broke, buff, and wildly delusional—but he’s got a dream: to sell his absurd invention, the Heavy Hat, on his mom’s favorite shopping channel. When a desperate producer gives him a shot, Jack’s web of lies—celebrity clients, Hollywood fame—starts to unravel. With just one week to turn fiction into fact, he sprints through L.A. in a chaotic quest for credibility, hope, and a shot at stardom.
Acting
Vito Schnabel commits fully to Jack's beautiful, pathetic delusion.
Direction
Tony Kaye brings his signature visceral grime to comedy.
Costume
The Heavy Hat itself—an icon of delusional entrepreneurship.

Director
Tony Kaye
Trivia, insights & behind the scenes
This marked Tony Kaye's return to feature directing after over a decade, following his infamous clashes on American History X.
The film satirizes the 'fake it till you make it' economy of 2020s influencer culture through the dying medium of late-night infomercials.