Cassim Kaif is a young Muslim man who works in his father's fabric shop in Fordsburg, Johannesburg. In the family tradition, Cassim, as the only son, is expected to take over the family business from his father.
Acting
Riaad Moosa brings authentic warmth and comic timing.
Writing
Sharp, specific humor about South African Muslim identity.
Direction
Craig Freimond balances crowd-pleasing beats with cultural specificity.
Director
Craig Freimond
Trivia, insights & behind the scenes
Riaad Moosa is a real South African comedian; this was his first dramatic lead role, essentially playing a fictionalized version of his own origin story.
Fordsburg is Johannesburg's historic Indian/Muslim neighborhood, and the film captures a specific post-apartheid moment of cultural negotiation rarely seen on screen.
US
