An advertising firm, desperate to keep an account from a financially-ailing brewery, concocts a macho ad campaign centering on three losers who inadvertently prevent a robbery at a bar.
Acting
Rip Torn playing Rip Torn but make it beer commercial.
Writing
Sharp ad-world satire that aged terrifyingly well.
Costume
Peak 1985 power suits and working-class cosplay.
Director
Patrick Kelly
Trivia, insights & behind the scenes
David Alan Grier's film debut, years before In Living Color made him famous.
The fake beer brand 'Norbecker' predicted every 'real' craft brewery's faux-authentic marketing playbook by three decades.
US
