That 'organic' label? Might just be junk food in a hemp sweater.
Sales of organic products have increased tenfold in 20 years. In 2020, the market will have exceeded 13 billion euros in sales. The heavyweights of the food industry are surfing on this consumer craze for healthy food by offering more and more "green" products. But organic does not necessarily mean nutritionally balanced.
Writing
Tight investigative structure, no fluff
Production
Satisfying access to industry insiders who spill
Director
Richard Puech
Trivia, insights & behind the scenes
France's organic market exploded during COVID-19, making this 2021 release devastatingly timely as consumers panic-bought 'clean' food without scrutiny.
Director Richard Puech specializes in agribusiness exposés; this film connects to his broader work on how French food identity itself becomes marketing collateral.
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