In Mexico City, Ricardo is a family man, pressed by responsibilities, when he finally lands a better job as creative director for an ad agency. But that's when his problems really begin: his boss is a martinet, and suddenly Ricardo finds himself unable to perform in bed with his luscious wife, whose red lips have driven him wild to now. She's dismayed that he's seemingly lost interest; she seeks advice from friends and tries to spice things up with Ricardo. Meanwhile, at the office, he faces other temptations. Can Ricardo find a way to succeed at work and succeed at home?
Acting
Silvia Navarro commits fully to the frustrated wife archetype.
Costume
That red lipstick is practically its own character.
Director
Rafael Lara Ruiz
Trivia, insights & behind the scenes
This belongs to a wave of early-2010s Mexican comedies tackling middle-class male anxiety through sexual dysfunction, reflecting shifting gender dynamics in urban Mexico.
The ad agency setting isn't accidental—Ricardo literally sells fantasies for a living while failing to perform his own, a blunt parallel the film never quite explores deeply.
MX
