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The man who made Prince famous now thinks he's cracked the secrets of the universe.
Watch(US)

The Grand Unified Theory of Howard Bloom (2019)

chaotic geniusretro music bizendearing ego trip

Overview

Documentary

Howard Bloom spent much of the 1970s and 80s as the publicist for iconic musicians like Michael Jackson, Prince, Joan Jett, Run-DMC, and Aerosmith. When a rare disease left him housebound for 15 years, Bloom reinvented himself as an author, publishing several books on evolutionary psychology and humanity’s role in the cosmos. Now in his 70s, the eccentric philosopher readies an unfathomably long masterwork that will unify all of his unorthodox theories, and makes plans for his legacy.

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Standout Aspects

Acting

Bloom's unfiltered charisma carries every frame—can't look away.

Production

Archival footage of 80s music legends feels like stolen time.

Best for:Solo: Late night wander down a rabbit hole of one man's beautiful madness.·Rewatch: Catch all the wild details you missed while processing his theories.
C

Director

Charlie Hoxie

ReleasedNov 10, 2019
Runtime1h 6m
StatusReleased

Vibe

Pacesteady
Intensitymedium
Tonemixed
Feelmedium

Top Cast

Howard Bloom

Howard Bloom

Self

Jeff Bridges

Jeff Bridges

Self

Joan Jett

Joan Jett

Self

Kenny Laguna

Kenny Laguna

Self

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Deep Dive

Trivia, insights & behind the scenes

Trivia

Bloom coined the term 'fanatic' as a marketing strategy for Prince, literally inventing modern music fandom infrastructure.

Insight

His 'Grand Unified Theory' attempts to merge quantum physics, evolution, and mass psychology—scientists mostly ignore him, but he doesn't care.

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