A Russian teen dreams big, shops bigger, and crashes hardest — capitalism's cruelest coming-of-age.
Lena Yartseva is a Moscow school girl. She has a typical family of modest means. Lena loves to dream of a good life and a lot of time in the nearby shopping center, where is her realm of dreams, and the mirror looks at her reflection – usually clad girls. Too much of a difference between her parents’ wishes and possibilities. Perfectionism, anger, temper originate Lena quarrels with his parents and leaves the house.
Acting
Lena's spiral feels uncomfortably lived-in.
Direction
Shopping mall as neon-drenched purgatory.
Director
Elena Nikolaeva
Trivia, insights & behind the scenes
Shot in real Moscow malls during Russia's 2000s consumer boom, capturing a specific post-Soviet hunger for Western abundance.
Director Elena Nikolaeva cast non-actors from actual Moscow suburbs; lead Olga Khokhlova was discovered working retail.
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