The most important 13 minutes you'll spend on reproductive rights this year.
It's about everything and one thing: choice.
Direction
Shlain's signature collage style hits harder in 2002
Editing
Rapid-fire archival cuts that refuse to let you breathe
Director
Tiffany Shlain
Trivia, insights & behind the scenes
Released during the Bush administration's push for 'partial-birth abortion' bans, this was activist filmmaking as immediate response — Shlain later founded the Webby Awards and pioneered the 'cloud filmmaking' movement.
The 'Bud LaCroix' character name is a sly reference to aggressive American masculinity — 'Bud' for the beer, 'LaCroix' for the performative health-consciousness of the era's conservative revival.
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