As they prepare to test products for a multinational corporation, a marketing company targets a typical guy as their guinea pig.
Writing
Biting satire that predicted influencer culture fifteen years early.
Acting
Khalid Maadour's deadpan descent into manufactured fame.
Director
Pierre-Paul Renders
Trivia, insights & behind the scenes
This Belgian-French co-production arrived right as reality TV was exploding, making its product-testing premise feel almost documentary.
Director Pierre-Paul Renders later admitted the fictional brands were so convincingly designed that several viewers tried to buy them.
CA
FR
