Set in the ground zero of gangster globalism and driven by a truly manic energy, Generation P is at once a comedy, a tragedy and a fantasy about the rise of a poet-turned-adman through Russia’s nascent advertising business during the Moscow roaring 1990s.
Writing
Pelevin's novel adapted with hallucinatory fidelity.
Direction
Ginzburg channels 90s Moscow like a fever you want.
Production
Che Guevara on a vodka bottle. Perfect.
Director
Victor Ginzburg
Mikhail Efremov
Leonid Azadovsky
Andrey Fomin
Morkovin
Sergey Shnurov
Gireev
Andrei Panin
Kolya
Leonid Parfyonov
TV Journalist
Vladimir Yepifantsev
Babylen Tatarsky
Oleg Taktarov
Vovchik
Ivan Okhlobystin
Malyuta
Alexandr Gordon
Khanin
Renata Litvinova
Alla
Vladimir Menshov
Farsuk Seiful-Farseikin
Yuri Safarov
Huseyn
Roman Trakhtenberg
Sasha Blo
Igor Mirkurbanov
Amaliya Mordvinova
Lena
Trivia, insights & behind the scenes
Based on Viktor Pelevin's cult 1999 novel, the film captures the specific trauma of post-Soviet Russia where former KGB agents became billionaires overnight and poets became ad men.
The film's commercial-within-a-film for 'Dead Mountaineer' cigarettes uses actual 90s Russian ad aesthetics so accurately that viewers often can't tell what's parody and what's archival.
RU
US
