Pelican, a bakery located at Asakusa, Tokyo, becomes crowded every morning. There are only two types of bread sold. It looks ordinary but meet a bakery that has been loved for 74 years with a taste you won't get tired of even if you eat it everyday!
Direction
Patient observation that trusts bread-making as drama.
Production
4am Tokyo streets have never looked this poetic.
Writing
No narration needed — the dough speaks for itself.
Director
Shuntaro Uchida
Trivia, insights & behind the scenes
Pelican represents shokunin spirit — the Japanese philosophy of single-minded craft perfection over generations.
The bakery still refuses to expand or franchise despite constant offers. The queue forms at 7am for bread that sells out by noon.
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