Real Value is an award-winning economics documentary that delivers a refreshing meditation on how business can be used to create value beyond profit; connecting motivational stories from social entrepreneurs working in agriculture, apparel, insurance, and biofuel, with the captivating science behind our perception of value from world-renowned professor of psychology and behavioral economics, Dan Ariely. The film serves as inspiration for any business owner, entrepreneur, or customer who is looking to better understand what happens when a business puts people, planet, and profit on equal footing.
Direction
Borkowski weaves wonky economics into genuinely moving human stories.
Writing
Ariely's experiments make behavioral economics snackable and sticky.
Director
Jesse Borkowski
Trivia, insights & behind the scenes
Released post-2008 crash, this film rode the wave of 'conscious capitalism' that peaked with B-Corp certifications—though critics note it sidesteps whether systemic change is possible within market frameworks.
Dan Ariely had already gained viral fame from his TED talks and books like 'Predictably Irrational'; this film capitalized on his rockstar academic status before his 2023 research misconduct retractions complicated his legacy.
US
