With humor, chutzpah and a piece of vinyl siding firmly in hand, Peabody Award-winning filmmaker Judith Helfand and co-director and award-winning cinematographer Daniel B. Gold set out in search of the truth about polyvinyl chloride (PVC), America's most popular plastic. From Long Island to Louisiana to Italy, they unearth the facts about PVC and its effects on human health and the environment.
Direction
Personal essay doc before it was everywhere — genuinely pioneering.
Writing
Helfand's narration: neurotic, funny, devastatingly precise.
Director
Daniel B. Gold
Trivia, insights & behind the scenes
This helped kickstart the 2000s 'toxic documentary' boom alongside Super Size Me and An Inconvenient Truth. Judith Helfand basically invented the 'sick girl with a camera' subgenre.
The 'vinyl is fine' industry spokesperson who stonewalls them? Still employed by the Vinyl Institute today. Some things never change.
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