

Before Instagram, there was Dolly — and she invented the selfie economy in 25 minutes.
Swinging London - a phenomenon which emphasized the young, the new and the modern. Fashion, music, art, media, life style and attitude. An era of optimism, and hedonism. A cultural revolution.
Costume
John Stephen's Carnaby Street looks that defined an era.
Cinematography
Bursting color that makes 25 minutes feel like a fever dream.
Director
Robert Amram
Trivia, insights & behind the scenes
Lucille Soong was a real London boutique assistant plucked from obscurity; director Robert Amram spotted her and built the entire film around her persona.
This short was commissioned by the British Fashion Council as propaganda for London's creative economy — making Dolly arguably cinema's first sponsored content creator.
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