RAMS is a documentary portrait of legendary designer Dieter Rams by filmmaker Gary Hustwit. For over fifty years, Rams has left an indelible mark on the field of product design with his iconic work at Braun and Vitsoe, and his influence on Apple. So at 86 years old, why does he now regret being a designer? RAMS is a design documentary, but it’s also a rumination on consumerism, materialism, and sustainability. Dieter's philosophy is about more than just design, it’s about a way to live. The film also features an original score by pioneering musician Brian Eno.
Direction
Hustwit lets Rams' silence speak louder than any manifesto.
Score
Brian Eno's ambient textures = sonic equivalent of good design.
Cinematography
Every frame could be a Braun product photo. Intentional? Obviously.
Director
Gary Hustwit
Trivia, insights & behind the scenes
Brian Eno recorded the score in his own studio, sending Hustwit tracks with zero direction—pure creative trust.
Rams' famous '10 Principles of Good Design' were actually written in 1970s to settle internal Braun arguments, not as gospel.
US
