Office loser Jack discovers a lamppost with magic properties which makes him popular whenever he touches it.
Acting
Eddie Marsan's tragicomic desperation is perfectly pathetic.
Direction
Phil Traill maximizes cringe in just 8 minutes.

Director
Phil Traill
Trivia, insights & behind the scenes
Made in 2004, this predates Twitter and Instagram but perfectly predicts our influencer economy where proximity to objects/locations becomes identity.
Director Phil Traill later directed episodes of 'The Inbetweeners' — you can see the same mastery of excruciating British social awkwardness here.
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