From the director of Grammy winning and Oscar nominated Glen Campbell...I'll Be Me, comes AUGIE. Armed with irreverent humor and the love of his life by his side, paralysis has done little to slow down the beast inside the genius entrepreneur and LifeFitness mogul, who continues to work everyday to find the cure for ALS.
Direction
Keach lets Augie's rage and wit breathe
Writing
Augie's one-liners cut sharper than any script
Production
Twenty years of access, zero sugarcoating

Director
James Keach
Trivia, insights & behind the scenes
Augie co-founded Life Fitness in 1977; his wheelchair is rigged with the same tech he once sold globally. The irony is not lost on him.
Released before Ice Bucket Challenge fatigue set in, this captures the moment ALS went viral — and questions if awareness without cure is enough.