Yellow or Adicolor Yellow is a 2006 futuristic short film by director Neill Blomkamp, written by Terri Tatchell and Blomkamp. It was produced at the request of sportswear maker Adidas as a part of its "Adicolor" viral ads campaign, in which advertising agency Idealogue gathered seven directors, assigning a different color to each of them, and asked them to produce a feature based on their emotional and creative response to the given color, later to be distributed in the form of podcasts. The four-minute film, shot by Trent Opaloch in Blomkamp's usual handheld camera mockumentary style, deals with an Israeli robotic globe-trotter gone rogue.
Direction
Blomkamp's handheld documentary aesthetic before it was his signature.
Practical Effects
Low-budget robot suit that somehow sells world-class menace.
Director
Neill Blomkamp
Trivia, insights & behind the scenes
This was Blomkamp's calling card for District 9—Peter Jackson's team saw it and greenlit his feature.
The 'Adicolor' campaign also gave us short films by Saiman Chow and Happy, making 2006 briefly the weirdest era in branded content.
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