The green rush is here, and everyone's scrambling for a piece of the pot pie.
High Hopes: The Business of Marijuana delves into the constantly evolving world of medical marijuana. With legalization just around the corner, demand continues to escalate, with medical marijuana being used to treat a growing number of illnesses and conditions, and the results are promising. Like with most new growth industries, everyone is trying to get in on the action. Director Donna Davies follows the stories of consumers and entrepreneurs determined to carve out a place for themselves in the marijuana marketplace.
Direction
Davies captures the awkward transition from underground to boardroom.
Production
Intimate access to businesses navigating pre-legalization Canada.
Director
Donna Davies
Trivia, insights & behind the scenes
Filmed during the final months before Canada's 2018 federal legalization, capturing a unique historical limbo.
Many entrepreneurs featured were former underground operators attempting to go legit—a transition that destroyed most of them post-legalization.
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