Two minutes that'll make you laugh, then scream into the void.
Inspired by the Liar In Chief and his Minister of Disinformation, we give you the newest invention of late stage capitalism: "alternative facts"!
Direction
Kalin weaponizes brevity like a cursed TikTok.
Production
Fake infomercial aesthetic, genuinely unsettling.
Writing
"Alternative facts" as product pitch — pitch perfect.
Director
Tom Kalin
Trivia, insights & behind the scenes
Released weeks into the Trump administration, capturing the specific dread of that moment's normalization of falsehood.
Kalin's structural joke — selling propaganda as skincare infomercial — predicted how disinformation would become indistinguishable from content marketing.
US
