Your brain on retail: a 60-second fever dream you didn't know you needed.
A 1-minute cart ride through the mental shopping mall of attention deficit disorder. Inspired by found sound of a shopper’s vlog, hand-drawn without a light table, and produced as part of the 10th edition of the NFB’s Hothouse apprenticeship.
Direction
Boya's no-light-table rawness amplifies the ADHD chaos.
Sound
Found audio from a shopper's vlog grounds the frenzy.
Practical Effects
Hand-drawn imperfection makes every frame feel urgent.
Director
Alex Boya
Trivia, insights & behind the scenes
The NFB's Hothouse program has launched dozens of Canadian animators through intensive 12-week apprenticeships since 2006.
Boya's choice to skip the light table—usually essential for clean animation—mirrors the film's subject: controlled chaos as aesthetic.
US
CA
