The 90s educational fever dream that taught kids about stranger danger via a yellow dinosaur and a villain named Reginald Charming.
The PSA is based on Jan Wagner's book "Raising Safe Kids in an Unsafe World" and features an introduction by Wagner and the PSA's mascot character Yello Dyno. The story of the PSA centers on a girl named Lyric who falls prey to professional "tricky person" Reginald Charming. The PSA prides itself on its "startling and accurate" portrayal of tricky people and was created to educate its viewers on recognizing the traits of a tricky person.
Acting
Tyler Mason's mustache-twirling commitment to Reginald Charming.
Production
Yello Dyno: a mascot costume that haunts dreams.
Writing
Naming a predator 'Reginald Charming' with zero irony.
Director
Fred Holmes
Trivia, insights & behind the scenes
The 'Yello Dyno' character was a full mascot costume, not CGI, making every scene feel like a regional theme park nightmare.
This PSA emerged during the 'Satanic Panic' era of child safety media, when stranger danger dominated parental anxiety despite most child harm coming from known adults.
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