The tobacco industry's worst nightmare? A French documentary that dares to ask: what if harm reduction actually works?
A retrospective on the history of the tobacco industry, and how vaping can, and will, save lives.
Direction
Kounen's kinetic visual language elevates dry policy debate
Editing
Rapid-fire archival cuts keep 86 minutes feeling urgent
Director
Jan Kounen
Trivia, insights & behind the scenes
Director Jan Kounen previously made 'Dobermann' and 'Blueberry' — this is his unexpected pivot into public health advocacy cinema.
Released at peak 'vape bro' backlash, the film deliberately avoids Juul imagery to distance itself from youth vaping controversies.
FR
CH
