The Eames made a computer explainer in '68 and it's weirdly hypnotic.
From hardware to software, the basics of then-current computing technology is explained.
Direction
Eames' signature visual rhythm makes punch cards almost sexy.
Production
That 1968 IBM aesthetic hits different now.
Director
Ray Eames
Trivia, insights & behind the scenes
Commissioned by IBM, this was part of the Eames' decades-long project making corporate technology feel accessible and beautiful to average Americans.
Charles and Ray Eames made over 100 films; this one's often overshadowed by 'Powers of Ten' but shares its obsessive clarity.
US
