A nobody becomes a somebody because he fell for the oldest trick in PR.
Auguste is about an eponymous bank clerk who finds fame and fortune. Auguste happens to be in the right place at the right time to save young starlet Francine from killing herself -- or more accurately, pretending to kill herself. His supposed heroism hits the news, and before Auguste knows what is happening, a Machiavellian publicist is using him for his own ends. The bank clerk is no fool and soon thinks of a way to come out on top.
Acting
Fernand Raynaud's perfect everyman bewilderment.
Writing
The underdog out-scheming professional schemers.
Director
Pierre Chevalier
Fernand Raynaud
Auguste
Valérie Lagrange
Françoise
Jean Poiret
Georges Flower
Roger Carel
Albert, the brother-in-law
Pierre Palau
Boyer de l'Ain
Simone Berthier
Augustes' maid
Paul Préboist
Dupont
Henri Attal
Photographer (uncredited)
André Badin
Lucky photographer (uncredited)
Serge Bento
Journalist of France-Soir (uncredited)
Ingrid Bergman
Cameo Appearance (uncredited)
Christian Brocard
Garage employee (uncredited)
Claudia Cardinale
Cameo Appearance (uncredited)
André Chanu
Minister (uncredited)
Trivia, insights & behind the scenes
This 1961 French comedy anticipated our influencer economy by sixty years — a nobody manufactured into celebrity through staged heroics and calculated media narrative.
Fernand Raynaud was primarily a stage comedian; this rare film lead capitalized on his trademark 'harried ordinary man' persona that made him a French household name.
FR
