Today there seems to be a new Social Celebrity every time we go online. We are inundated with guys famous for... well we don't really know what. But they have over 10,000 followers on Twitter and when they post a carefully posed shirtless shot on Instagram they have an army of followers giving it an enthusiastic thumbs-up.
Production
Gloriously dated visual aesthetic of peak Instagram filter era.
Editing
Rapid-fire montages of thirst traps set to generic EDM.
Director
Charlie David
Trivia, insights & behind the scenes
Filmed at the exact moment Instagram shifted from photo-sharing to personal branding—capturing a dying ecosystem.
Director Charlie David also made 'I'm a Porn Star'—apparently male internet fame was his entire 2010s beat.
US
