A documentary that explores the myth behind the truth. Different people around the globe reinterpret the legend of Che Guevara at will: from the rebel living in Hong Kong fighting Chinese domination, to the German neonazi preaching revolution and the Castro-hating Cuban. Their testimonies prove that the Argentinian revolutionary's historical impact reverberates still. But like with all legends, each sees what he will, in often contradictory perspectives.
Writing
Brilliant structural gambit: let contradictory believers expose themselves.
Direction
Marino and Duarte never judge, letting horror and comedy coexist naturally.
Director
Adriana Marino
Trivia, insights & behind the scenes
The 'Che effect' named in marketing studies: his image sells revolution as aesthetic without threatening actual power structures. Korda's photograph became the most reproduced image in photography history.
Oliviero Toscani (Benetton's controversial photographer) appears here years before his 'We, On Death Row' campaign—his presence hints at the film's deeper question about radical imagery stripped of radical meaning.
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