

The heir to an oil fortune trades places with a water-ski instructor at a Florida hotel to see if girls will like him for himself, rather than his father's money.
Acting
Elvis's reluctant charm in full beach mode
Cinematography
Techniscope Florida locations are genuinely gorgeous
Costume
Peak Elvis leisurewear — the pink shirt alone
Director
Arthur H. Nadel
Trivia, insights & behind the scenes
Elvis reportedly hated this role, finding the rich-guy premise too close to his actual trapped-by-fame life.
Shot in Techniscope, a cheap widescreen process that gave beach movies their distinctive grainy, sun-bleached look.