Balding advertising executive Mr. Baum spends more time on a new ad campaign for purple sunglasses than he does with his own family. But suddenly he is forced to reexamine his life after a doctor tells him that he has an 'aggressive' brain tumor and will die in 90 minutes.
Acting
Assi Dayan's performance—crumbling ego played with surgical precision.
Writing
Real-time structure mirrors protagonist's panic. Tight, merciless.
Direction
Dayan directs himself into corners, lets absurdity breathe.
Director
Assi Dayan
Trivia, insights & behind the scenes
Rare Israeli dark comedy from the '90s that influenced later 'time loop mortality' films. Dayan was already a controversial figure, lending meta-text to a man confronting his legacy.
The 90-minute runtime mirrors the diagnosis—Dayan literally gives himself the same time limit as his character. The advertising subplot critiques his own industry: selling illusions until the deadline.
IL
