André Doirmot, colloquially called "the father André," is the quack of Montgarçin village and its surroundings. Well known and appreciated by all, he continued the family tradition. André will be required to treat and cure the leader of a Japanese trust and his nephew. The Japanese then decided to market a new product: the elixir of Father Andrew. The figure of the brave French peasant invaded the screens, posters are put up, the commercials are made in Japanese, English, American, Arabic and even Russian! But father André lost his beautiful serenity.
Acting
Jean Lefebvre's weary everyman charm carries the absurdity.
Production
The multinational ad campaign parodies are peak 90s cheese.
Director
Danièle J. Suissa
Trivia, insights & behind the scenes
The film satirizes 1990s Japan's obsession with French 'authenticity'—a real marketing phenomenon where French rural imagery sold everything from water to cheese in Tokyo department stores.
Director Danièle J. Suissa was primarily a television director; this remains one of her few theatrical features, shot quickly on location in rural France with a largely TV-comedy cast.
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