Deke Rivers is a delivery man who is discovered by publicist Glenda Markle and country-western musician Tex Warner who want to promote the talented newcomer to fame and fortune, giving him every break he deserves. Romantic complications arise as Susan, another singer in the group, offers him devoted admiration as Glenda leads him on with promises of a golden future.
Acting
Elvis's raw charisma—fans literally paid to scream on camera.
Production
First Elvis film in color, shot in VistaVision widescreen glory.
Score
Seven songs including '(Let Me Be Your) Teddy Bear'—pure 1957 energy.

Director
Hal Kanter
Trivia, insights & behind the scenes
The audience screams during Deke's performances are genuine—Paramount hired 1,500 local LA teenagers to shriek at Elvis.
Released months before Elvis was drafted, this captures peak pre-army King mania; his next film, 'Jailhouse Rock,' would show a harder, more cynical Elvis as the industry tightened its grip.